| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070008666 |
| 003 | | | MAP |
| 005 | | | 20080417180357.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 910710s1987 usa 00010 eng |
| 020 | | | $a0-03-005532-6 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080280499$aChurchill, Gilbert A. |
| 245 | 1 | 0 | $aMarketing research$b: methodological foundations$cGilbert A. Churchill |
| 250 | | | $a4th ed |
| 260 | | | $aChicago [etc.]$bThe Dryden Press$ccop. 1987 |
| 300 | | | $aXX, 896 p.$c24 cm |
| 520 | | | $aI. Marketing research, the research process and problem definition -- II. Determination of sources of information and research design -- III. Design data collection method and forms -- IV. Sample design and data collection -- V. Analysis and interpretation of data -- VI. The research report and the firm's marketing information system |
| 650 | | 1 | $0MAPA20080546991$aEmpresas |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080611262$aInvestigación comercial |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
