Sección: LibrosTítulo: Marketing research : methodological foundations / Gilbert A. ChurchillAutor: Churchill, Gilbert A.Edición: 4th edPublicación: Chicago [etc.] : The Dryden Press, cop. 1987Descripción física: XX, 896 p. ; 24 cmNotas: Sumario: I. Marketing research, the research process and problem definition -- II. Determination of sources of information and research design -- III. Design data collection method and forms -- IV. Sample design and data collection -- V. Analysis and interpretation of data -- VI. The research report and the firm's marketing information systemMateria / lugar / evento: EmpresasMarketingInvestigación comercialOtras clasificaciones: 922.112.1Números normalizados: ISBN 0-03-005532-6Derechos: In Copyright (InC)Referencias externas: