| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070009070 |
| 003 | | | MAP |
| 005 | | | 20080417180518.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 910920s1991 usa 00010 eng |
| 020 | | | $a0-13-851932-3 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080104702$aKotler, Philip |
| 245 | 1 | 0 | $aStrategic marketing for nonprofit organizations$cPhilip Kotler, Alan R. Andreasen |
| 250 | | | $a4th ed |
| 260 | | | $aEnglewood Cliffs, New Jersey$bPrentice Hall$ccop. 1991 |
| 300 | | | $aXI, 644 p. p.$c25 cm |
| 520 | | | $aDeveloping a customer orientation -- Strategic planning and organization -- Developing and organizing resources -- Designing the marketing mix -- Controlling marketing strategies. |
| 650 | | 1 | $0MAPA20080623319$aOrganizaciones no lucrativas |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | | 1 | $0MAPA20080566340$aMarketing mix |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 700 | 1 | | $0MAPA20080211585$aAndreasen, Alan R. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
