Strategic marketing for nonprofit organizations

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nam a2200000 i 4500</leader>
    <controlfield tag="001">MAP20070009070</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20080417180518.0</controlfield>
    <controlfield tag="007">hzrazu---bucu</controlfield>
    <controlfield tag="008">910920s1991    usa           00010 eng  </controlfield>
    <datafield tag="020" ind1=" " ind2=" ">
      <subfield code="a">0-13-851932-3</subfield>
    </datafield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.112.1</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080104702</subfield>
      <subfield code="a">Kotler, Philip</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Strategic marketing for nonprofit organizations</subfield>
      <subfield code="c">Philip Kotler, Alan R. Andreasen</subfield>
    </datafield>
    <datafield tag="250" ind1=" " ind2=" ">
      <subfield code="a">4th ed</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Englewood Cliffs, New Jersey</subfield>
      <subfield code="b">Prentice Hall</subfield>
      <subfield code="c">cop. 1991</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">XI, 644 p. p.</subfield>
      <subfield code="c">25 cm</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Developing a customer orientation -- Strategic planning and organization -- Developing and organizing resources -- Designing the marketing mix -- Controlling marketing strategies.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080623319</subfield>
      <subfield code="a">Organizaciones no lucrativas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080551636</subfield>
      <subfield code="a">Marketing</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080606091</subfield>
      <subfield code="a">Estrategia empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080566340</subfield>
      <subfield code="a">Marketing mix</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080602406</subfield>
      <subfield code="a">Marketing estratégico</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080211585</subfield>
      <subfield code="a">Andreasen, Alan R.</subfield>
    </datafield>
    <datafield tag="856" ind1=" " ind2=" ">
      <subfield code="y">MÁS INFORMACIÓN</subfield>
      <subfield code="u">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</subfield>
    </datafield>
  </record>
  <record>
    <leader>00000nxm a22000001n 4500</leader>
    <controlfield tag="001">MAPF20080119775</controlfield>
    <controlfield tag="003">MAPF</controlfield>
    <controlfield tag="004">MAP20070009070</controlfield>
    <controlfield tag="005">20080417194626.0</controlfield>
    <controlfield tag="008">0804170u    8   0001bbspa0080417</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="852" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="9">010191</subfield>
      <subfield code="p">0000010191000</subfield>
      <subfield code="h">922.112.1-KOT-STR</subfield>
    </datafield>
  </record>
</collection>