| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070009107 |
| 003 | | | MAP |
| 005 | | | 20080417180526.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 910923s1988 gbr 00010 eng |
| 020 | | | $a0-205-11645-0 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 245 | 1 | 0 | $aMarketing classics$b: a selection of influential articles$c[compiled by] Ben M. Enis y Keith K. Cox |
| 250 | | | $a6th ed |
| 260 | | | $aBoston [etc.]$bAllyn and Bacon$c1988 |
| 300 | | | $aXII, 544 p.$c24 cm |
| 520 | | | $aMarketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing program |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | | 1 | $0MAPA20080605520$aDefensa del consumidor |
| 650 | | 1 | $0MAPA20080624019$aComportamiento del consumidor |
| 650 | | 1 | $0MAPA20080566340$aMarketing mix |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 700 | 1 | | $0MAPA20080042646$aEnis, Ben M. |
| 700 | 1 | | $0MAPA20080066246$aCox, Keith K. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
