Marketing estructural

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<title>Marketing estructural</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080414870">
<namePart>Hernando de Larramendi y Montiano, Ignacio</namePart>
<nameIdentifier>MAPA20080414870</nameIdentifier>
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<name type="conference" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080491659">
<namePart>Semana Internacional de Marketing del Seguro 5ª 1984 Paris</namePart>
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<placeTerm type="code" authority="marccountry">esp</placeTerm>
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<dateIssued encoding="marc">1984</dateIssued>
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<extent>13 h. 32 cm</extent>
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<note type="statement of responsibility">Ignacio Hernando de Larramendi</note>
<note>Ponencia pronunciada en la V Semana Internacional de Marketing de Seguros, organizada por C.A.P.A., París, Junio 1984. Dos ejemplares</note>
<note>Incluye cuadro de volumen de primas y patrimonio efectivo e ingresos de inversiones de los años 1969 a 1983</note>
<subject authority="" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080432218">
<name type="corporate">
<namePart>CAPA</namePart>
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<subject authority="" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080439705">
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<namePart>Sistema MAPFRE</namePart>
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<topic>Conferencias</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080562342">
<topic>Estadísticas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080589417">
<topic>Cambio organizativo</topic>
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<topic>Marketing estructural</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606114">
<topic>Estructura empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080580001">
<topic>Descentralización</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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