Centro de Documentacion de Fundación MAPFRE

MAP20070009528

The Management game / Ardis Burst and Leonard A. Schlesinger. — London : Sidgwick and Jackson, 1988

273 p. ; 24 cm

Sumario: I. Speciality foods: the ConCom challenge -- II. Making it in a gourmet world -- III. Choosing an advertising campaign for italiano -- IV. Choosing a sales force organization -- V. Establishing a transfer price for salsa -- VI. Planning italiano production systems -- VII. Handling th nubian network opportunity -- VIII. Balancing corporate reporting and division spending needs -- IX. Closing the apple products production facility -- X. Choosing a new group product manager -- XI. How it all turned out -- XII. The year ends: the challenge goes on

ISBN 0-283-99718-4

1. Empresas . 2. Management . 3. Dirección de empresas . 4. Toma de decisiones . 5. Casos prácticos . I. Schlesinger, Leonard A. . II. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 922.12-BUR-MAN — Nº de registro: 010779

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