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Marketing management and strategy : a reader

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070009713
003  MAP
005  20230321151054.0
007  hzrazu---bucu
008  911211s1988 usa 00010 eng
020  ‎$a‎0-13-557365-3
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
24510‎$a‎Marketing management and strategy‎$b‎: a reader‎$c‎edited by Philip Kotler y Keith K. Cox
250  ‎$a‎4th ed
260  ‎$a‎Englewood Cliffs, New Jersey‎$b‎Prentice-Hall‎$c‎cop. 1988
300  ‎$a‎X, 406 p.‎$c‎24 cm
520  ‎$a‎I. Understanding marketing management -- II. Analyzing marketing opportunities -- III. Researching and selecting target market -- IV. Designing marketing strategies -- V. Planning marketing programs -- VI. Organizing, implementing, and controlling marketing effort.
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080555061‎$a‎Management
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080566852‎$a‎Planificación
650 1‎$0‎MAPA20080573041‎$a‎Obras generales
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
7001 ‎$0‎MAPA20080104702‎$a‎Kotler, Philip
7001 ‎$0‎MAPA20080066246‎$a‎Cox, Keith K.
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A