Marketing

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<title>Marketing</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080072476">
<namePart>Irons, K.W.N.</namePart>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080451325">
<namePart>Chartered Insurance Institute</namePart>
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<dateIssued encoding="marc">1991</dateIssued>
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<place>
<placeTerm type="text">London</placeTerm>
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<publisher>Chartered Insurance Institute</publisher>
<dateIssued>cop. 1991</dateIssued>
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<extent>1 v. (pag. var.) 30 cm</extent>
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<abstract displayLabel="Summary">I. The theory of marketing -- II. Service marketing and insurance -- III. Marketing planning -- IV. Products and productIV. Marketing implementation -- V. Legal aspects of marketing.</abstract>
<note type="statement of responsibility">K.W.N. Irons</note>
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<topic>Marketing</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545338">
<topic>Seguros</topic>
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<topic>Empresas de seguros</topic>
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<topic>Planificación</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583637">
<topic>Aspectos jurídicos</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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<classification authority="">217</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<title>Study course</title>
<partNumber>945</partNumber>
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<identifier type="isbn">1-85369-098-8</identifier>
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