International public relations in practice : first hand experience of 14 professionals

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<title>International public relations in practice</title>
<subTitle>: first hand experience of 14 professionals</subTitle>
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<namePart>Nally, Margaret</namePart>
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<dateIssued>1991</dateIssued>
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<abstract displayLabel="Summary">I. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world.</abstract>
<note type="statement of responsibility">edited by Margaret Nally</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593094">
<topic>Relaciones públicas</topic>
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<topic>Marketing</topic>
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<topic>Management</topic>
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<topic>Comunicación</topic>
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<topic>Liderazgo</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080541552">
<topic>Lobbys</topic>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">0-7494-0311-X</identifier>
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