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International public relations in practice : first hand experience of 14 professionals

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      <subfield code="a">International public relations in practice</subfield>
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      <subfield code="a">I. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world.</subfield>
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