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Sales management : concepts and cases

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<title>Sales management</title>
<subTitle>: concepts and cases</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080280949">
<namePart>Dalrymple, Douglas J.</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080159689">
<namePart>Cron, William L.</namePart>
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<dateIssued encoding="marc">1992</dateIssued>
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<publisher>John Miley & Sons</publisher>
<dateIssued>cop. 1992</dateIssued>
<edition>4ª ed</edition>
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<abstract displayLabel="Summary">Introduction to selling and sales management -- Developing the selling function -- Strategic sales planning -- Building a sales program -- Controlling the sales force.</abstract>
<note type="statement of responsibility">Douglas J. Dalrymple, William L. Cron</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080555061">
<topic>Management</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590383">
<topic>Dirección de ventas</topic>
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<topic>Organización</topic>
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<topic>Control de gestión</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Planificación</topic>
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<topic>Casos prácticos</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
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<classification authority="">922.112</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">0-471-57258-6</identifier>
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