Sales management : concepts and cases

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<title>Sales management</title>
<subTitle>: concepts and cases</subTitle>
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<namePart>Dalrymple, Douglas J.</namePart>
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<namePart>Cron, William L.</namePart>
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<dateIssued encoding="marc">1992</dateIssued>
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<publisher>John Miley & Sons</publisher>
<dateIssued>cop. 1992</dateIssued>
<edition>4ª ed</edition>
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<abstract displayLabel="Summary">Introduction to selling and sales management -- Developing the selling function -- Strategic sales planning -- Building a sales program -- Controlling the sales force.</abstract>
<note type="statement of responsibility">Douglas J. Dalrymple, William L. Cron</note>
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<topic>Management</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590383">
<topic>Dirección de ventas</topic>
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<topic>Organización</topic>
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<topic>Control de gestión</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Planificación</topic>
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<topic>Casos prácticos</topic>
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<topic>Empresas</topic>
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<identifier type="isbn">0-471-57258-6</identifier>
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