Sales management : concepts and cases

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<dc:creator>Dalrymple, Douglas J.</dc:creator>
<dc:creator>Cron, William L.</dc:creator>
<dc:date>1992</dc:date>
<dc:description xml:lang="es">Sumario: Introduction to selling and sales management -- Developing the selling function -- Strategic sales planning -- Building a sales program -- Controlling the sales force.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/9841.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>John Miley & Sons</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Dirección de ventas</dc:subject>
<dc:subject xml:lang="es">Organización</dc:subject>
<dc:subject xml:lang="es">Control de gestión</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Planificación</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Sales management : concepts and cases</dc:title>
<dc:format xml:lang="es">XIV, 754 p. : graf. ; 24 cm</dc:format>
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