Centro de Documentacion de Fundación MAPFRE - Pricing as a strategic capability

Notas: The article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanentlyRegistros relacionados: En: Sloan Management Review. - Boston. - nº 3,Vol. 43, Spring 2002 ; p. 61-66Materia / lugar / evento: Precios Tarifas Estrategia empresarial Política empresarial Política de precios Ventaja competitiva Competencia Empresas Otros autores: Dutta, Shantanu
Otras clasificaciones: 922.113

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