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CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

Recurso electrónico / electronic resource
Sección: Documentos electrónicos
Título: CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009 / [organizated by] The Geneva AssociationAutor: CEO Insurance Summit in Asia (9th: 2009: Honk Kong)
Publicación: Geneva : The Geneva Association, International Association for the Study of Insurance Economics, 2009Descripción física: pag. var. ; 30 cmSerie: (Études et dossiers ; Nº 355)Notas: Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors Materia / lugar / evento: Marketing estratégico Chief Executive Officer Modelos de planificación Ventas de seguros Mercado de seguros Distribución de seguros Nuevas tecnologías Comportamiento del consumidor Congresos Márketing de la empresa de seguros Asia Otros autores: Association Internationale pour l'Etude de l'Economie de l'Assurance
Serie secundaria: Études et dossiers ; Nº 355 Otras clasificaciones: 217