Centro de Documentacion de Fundación MAPFRE - Mexican consumers seek value and convenience and find it online

Publicación: New York : McKinsey & Company, 2023Descripción física: 8 p.Serie: (Consumer Packaged Goods Practice)Notas: Sumario: The latest consumer sentiment survey in Mexico reveals lasting pandemic effects on consumer behavior, including reduced spending and more online shopping. These are among the findings of a ConsumerWise survey conducted in early 2023 among more than 1,000 Mexican consumers across income groupsMateria / lugar / evento: Consumo Comportamiento del consumidor Comercio electrónico Experiencia del cliente Estadísticas Encuestas México América Latina Otros autores: Campo, Diego Martin del
McKinsey & Company
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