Búsqueda
Centro de Documentación
Atrás

Strategy under uncertainty
Recurso electrónico / electronic resource
Sección: Artículos
Título: Strategy under uncertainty / Hugh G. Courtney, Jane Kirkland, and S. Patrick ViguerieAutor: Courtney, Hugh G. ‌
Notas: Sumario: The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help: 1. a clear enough future; 2. alternative futures; 3. a range of futures; 4. true ambiguity Registros relacionados: En: The McKinsey Quarterly : financial services practice. - [New York] : Mckinsey & Company. - May 2015 ; p. 81-90Materia / lugar / evento: Estrategia empresarial ‌Incertidumbre ‌Predicciones ‌Management estratégico ‌Futuro ‌Otros autores: Kirkland, Jane ‌
Viguerie, Patrick ‌
MacKinsey & Company ‌
Títulos secundarios: Título: The Mckinsey Quarterly
Otras clasificaciones: 922.111
Derechos: In Copyright (InC)