Centro de Documentacion de Fundación MAPFRE - The Future for strategy : an interview with Gary Hamel

Notas: Sumario: Gary Hamel is well known for his forthright and challenging views on international corporate strategy. Interviewed in London, he emphasises that inter-corporate competition underlies his view of strategy. Companies compete in three ways -building core competencies that give products and services unique functionality; building a worlwide distribution and brand infrastructure; and creating product integrity disciplines. It is the first of these -functionality-enhancing competencies - that will distinguish the winning companies of the futureRegistros relacionados: En: European management journal. - Oxford [etc.]. - nº 2, June 1993 ; p. 150-157Materia / lugar / evento: Hamel, Gary Estrategia empresarial Management Competencia Estrategia corporativa Empresas Entrevistas Títulos secundarios: Título: European management journal
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