How to develop an effective multichannel insurance distribution strategy : creating channel harmony versus channel conflict
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20090104198 | ||
| 003 | MAP | ||
| 005 | 20220901134235.0 | ||
| 008 | 091210s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 245 | 1 | 0 | $aHow to develop an effective multichannel insurance distribution strategy$b : creating channel harmony versus channel conflict$cby Chad Mitchell with Benjamin Ensor and Courtney Tincher |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 0 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aInsurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance. eBusiness and channel strategy executives struggle to manage distribution through multiple channels, resulting in channel conflict and poor multichannel customer experiences. Insurance eBusiness and channel strategy executives must work across the enterprise to develop a clear multichannel distribution strategy with senior management support. Executives must align culture, organizational design, technology, metrics and processes, and incentives, and they must communicate the value of the new strategy to all stakeholders for successful execution | ||
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080584771$aDiseño de sistemas | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080655785$aTincher, Courtney | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |