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Product innovation in non-life insurance markets where little "i" meets big "I"

Recurso electrónico / electronic resource
MAP20110072711
Product innovation in non-life insurance markets where little "i" meets big "I". — Zurich : Compañía Suiza de Reaseguros, Economic Research & Consulting, 2011
(Sigma ; 4)
Sumario: Introduction -- What is innovation? -- Recognising product innovation in non-life insurance -- Hurdles to big "I" -- The path to sustainable innovation -- Conclusion
1. Seguros no vida . 2. Productos de seguros . 3. Innovación . 4. Seguro de daños patrimoniales . 5. Mercado de seguros . I. Compañía Suiza de Reaseguros. Economic Research & Consulting . II. Sigma ; 4 .