Centro de Documentacion de Fundación MAPFRE - Always on, always connected : finding growth opportunities in an era of hypermobile consumers

Publicación: New York [etc.] : Accenture, 2012Notas: Sumario: The data is in and the findings are clear: The movement to mobility is at full throttle. Smartphones and tablets are the power players in technology growth rates, helping consumers use their virtual network to access a growing portfolio of content, services and apps. In fact, four of the five most common weekly activities performed on consumer electronic devices are networkbased and almost two-thirds of consumers are now downloading appsMateria / lugar / evento: Tecnologías interactivas Telefonía móvil Accesibilidad Conexiones Aplicaciones móviles Comportamiento del consumidor Otros autores: Accenture
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