Búsqueda

Entering the moral maze

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20120022034</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20120517180116.0</controlfield>
    <controlfield tag="008">120516e20120315esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">10</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080020040</subfield>
      <subfield code="a">Barret, Sam</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Entering the moral maze</subfield>
      <subfield code="c">Sam Barrett</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The insurance industry has a poor public perception, with many believing firms put short-term profit above long-term customer satisfaction</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080556259</subfield>
      <subfield code="a">Reputación</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20100016817</subfield>
      <subfield code="a">Percepción social</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080580438</subfield>
      <subfield code="a">Ética empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20090007925</subfield>
      <subfield code="a">Opinión pública</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080615307</subfield>
      <subfield code="a">Satisfacción del cliente</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077002011</subfield>
      <subfield code="t">Post magazine : the insurance world covered since 1840</subfield>
      <subfield code="d">London : Incisive Financial Publishing Ltd., 2005-2016</subfield>
      <subfield code="g">15/03/2012 Número March 15  - 2012 , p. 26-28</subfield>
    </datafield>
  </record>
</collection>