Centro de Documentacion de Fundación MAPFRE - Sustainability a CFO can love

MAP20140030460

Sustainability a CFO can love / Kurt Kuehn, Lynnette McIntire

Sumario: Most executives who champion sustainability programs are reluctant even to talk about their commercial benefits, much less to formally document cost benefit analyses. To ask forthrightly about the return on investment, they think, is crass and calls into question the sincerity of the effort. Even in purely internal discussions, funding for initiatives is extended because it's the right thing to do or because it's part of our corporate culture.

En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/04/2014 Tomo 92 Número 4 - abril 2014 , p. 66-74

1. Management . 2. Sostenibilidad . 3. Rendimiento de la empresa . 4. Éxito empresarial . 5. Relaciones comerciales . I. McIntire, Lynnette . II. Título.