Sustainability a CFO can love

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<dc:creator>Kuehn, Kurt</dc:creator>
<dc:creator>McIntire, Lynnette</dc:creator>
<dc:date>2014-04-07</dc:date>
<dc:description xml:lang="es">Sumario: Most executives who champion sustainability programs are reluctant even to talk about their commercial benefits, much less to formally document cost benefit analyses. To ask forthrightly about the return on investment, they think, is crass and calls into question the sincerity of the effort. Even in purely internal discussions, funding for initiatives is extended because it's the right thing to do or because it's part of our corporate culture.
</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/148596.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Sostenibilidad</dc:subject>
<dc:subject xml:lang="es">Rendimiento de la empresa</dc:subject>
<dc:subject xml:lang="es">Éxito empresarial</dc:subject>
<dc:subject xml:lang="es">Relaciones comerciales</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Sustainability a CFO can love</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/04/2014 Tomo 92 Número 4 - abril 2014 , p. 66-74</dc:relation>
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