| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070026510 |
| 003 | | | MAP |
| 005 | | | 20080417182803.0 |
| 008 | | | 961010s1995 usa 00010 eng d |
| 020 | | | $a0-201-53972-1 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080214043$aBuzzell, Robert D. |
| 245 | 1 | 0 | $aGlobal marketing management$b: cases and readings$cRobert D. Buzzell, John A. Quelch, Christopher A. Bartlett |
| 250 | | | $a3rd ed |
| 260 | | | $aReading, Massachusetts$bAddison-Wesley$c cop. 1995 |
| 300 | | | $a686 p.$c24 cm |
| 520 | | | $aDesigning strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing |
| 650 | 1 | 1 | $0MAPA20080611477$aMarketing internacional |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080623081$aGlobalización de la economía |
| 650 | 1 | 1 | $0MAPA20080571566$aCasos prácticos |
| 700 | 1 | | $0MAPA20080145064$aQuelch, John A. |
| 700 | 1 | | $0MAPA20080331115$aBartlett, Christopher A. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
