Centro de Documentacion de Fundación MAPFRE - Darwin and the Demon : innovating within established enterprises

MAP20071505663

Darwin and the Demon : innovating within established enterprises / Geoffrey A. Moore

Ass commercial processes commoditize in a developed economy, they are out-sourced or transferred offshore or both, leaving onshore companies with unrelenting pressure to come up with the next wave of innovation. Failure to innovate equals failure to differentiate equals failure to garner the profits and revenues needed to attract capital investment. It behooves us all to use our brains to get out in front of this Darwinian process

En: Harvard business review. - Boston. - July-August 2004 ; p. 86-92

1. Innovación empresarial . 2. Estrategia empresarial . 3. Management . 4. Mercados . I. Título. II. Título: Harvard business review.