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Creating new markets through service innovation
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MAP20071507727
Creating new markets through service innovation / Leonard L. Berry... [et al.]
Many companies make incremental improvents to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations
En: Sloan management review. - Boulder. - Vol. 47, nº 2, Winter 2006 ; p. 56-63
1. Innovación empresarial ‌. 2. Creatividad ‌. 3. Servicio al cliente ‌. 4. Estrategia empresarial ‌. 5. Empresas de servicios ‌. I. Berry, Leonard L. ‌. II. Título. III. Título: Sloan management review.