The Wisdom of deliberate mistakes

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<namePart>Schoemaker, Paul J. H.</namePart>
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<abstract>There is a systematic way to make carefully planned mistakes that pay off. It's the way that companies take in the wrong direction, following a powerful way to accelerate learning and increase competitiveness. This article examines the value of intentionally making mistakes, and explains how to decide when a company needs to make such mistakes and how to design missteps that have the greatest potential to pay off</abstract>
<note type="statement of responsibility">Paul J.H. Schoemaker and  Robert E. Gunther</note>
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