Centro de Documentacion de Fundación MAPFRE - Understanding how financial services firms manage tech buying in a downturn

MAP20080021832

Understanding how financial services firms manage tech buying in a downturn / by Ellen Carney. — Cambridge : Forrester Research, 2008

(For technology product management & marketing professionals)

Sumario: The North American financial services industry, wich includes banking, insurance, and capital markets, spends a lot on technology. But with the big downturn in financial services fortunes, many technology providers face longer decision cycles, some project cancellations, and pressure from purchasing organizations to reduce prices. As the banking and insurance sectors look to do more with less, what to tech providers need to know about strategic sourcing, procurement, and vendor management practices? It turns out that there are big differences between how banks and insurance companies justify, buy, and manage their technology procurements. Understanding these sector distinctions will help technology providers better weather the storm

1. Servicios financieros . 2. Empresas de seguros . 3. Banca . 4. Mercados financieros . 5. Nuevas tecnologías . 6. Gestión técnica . 7. Investigación de mercados . 8. Tecnología de la información . I. Forrester . II. For technology product management & marketing professionals . III. Título.