Centro de Documentacion de Fundación MAPFRE - Creating a culture of performance and value

MAP20080025069

Creating a culture of performance and value / by Craig Symons and Alex Cullen. — Cambridge : Forrester Research, 2008

(For CIOs)

Sumario: The role of IT in many organizations has evolved from supporting the business to enabling the business a shift that requires IT to transition from being mostly tactical and cost focused to being an enabler of the overall strategy and value focused. IT organizations that have successfully made this change have done so by among other things transitioning their culture from a reactive operationally focused caretaker of assets to a proactive strategically focused enabler of business value. This culture of performance and value ensures that ITs human capital is aligned with the strategic goals and motivated to execute. Cultural change is typically a messy and lengthy process, but it must and can be done

1. Empresas tecnológicas . 2. Creación de valor en la empresa . 3. Cultura empresarial . 4. Estrategia empresarial . I. Cullen, Alex . II. Forrester . III. For CIOs . IV. Título.