Centro de Documentacion de Fundación MAPFRE - ECommerce best practices adoption

MAP20080025601

ECommerce best practices adoption / by William band with Sharyn Leaver and Mary Ann Rogan. — Cambridge : Forrester Research, 2008

(For Business process & applications professionals)

Sumario: The authors surveyed 73 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to five eCommerce best practices capabilities. They found that adopting eCommerce best practices challenges many organizations. Forty percent evaluate their capabilities to cross-sell and upsell through eMarketing as being poor-below average. And 27% feel they have poor-below average capabilities relative to facilitating returns and exchanges online. As the Internet fast becomes one of the most important sales channels in many industries, enterprises cannot affordnot to be participating fully

1. Comercio electrónico . 2. Organizaciones . 3. Internet . 4. Servicio al cliente . I. Forrester . II. For Business process & applications professionals . III. Título.