Centro de Documentacion de Fundación MAPFRE - How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products

MAP20100004418

How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products / by Alexander Hesse... [et al.]. — Cambridge : Forrester Research, 2010

(For eBusiness & channel strategy professionals)

Sumario: The Web is an important distribution channel for financial services in Sweden, which has some of the highest rates of online retail financial activity in Europe. Nearly half of Swedish consumers have researched at least one financial product online in the past year, and 22% have bought a financial product online in the past year. Net users are most likely to research mortgages and buy investment funds online. Swedish eBusiness executives should further optimize tactics like designing sites with customers goals in mind, offering interactive help, and addressing application abandonment to increase researching and buying on their sites

1. Productos financieros . 2. Investigación de mercados . 3. Canales de distribución . 4. Internet . 5. Análisis comparativo . 6. Ventas . 7. Comercio electrónico . 8. Suecia . I. Hesse, Alexander . II. Forrester . III. For eBusiness & channel strategy professionals . IV. Título.