How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nam a22000004b 4500</leader>
    <controlfield tag="001">MAP20100004418</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220901134241.0</controlfield>
    <controlfield tag="008">091126s2010    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">921.94</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">How Swedish consumers use the Net to research and buy financial products</subfield>
      <subfield code="b"> : swedes have embraced the net as a sales channel for financial products</subfield>
      <subfield code="c">by Alexander Hesse... [et al.]</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Cambridge</subfield>
      <subfield code="b">Forrester Research</subfield>
      <subfield code="c">2010</subfield>
    </datafield>
    <datafield tag="490" ind1="0" ind2=" ">
      <subfield code="a">For eBusiness & channel strategy professionals</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The Web is an important distribution channel for financial services in Sweden, which has some of the highest rates of online retail financial activity in Europe. Nearly half of Swedish consumers have researched  at least one financial product online in the past year, and 22% have bought a financial product online in the past year. Net users are most likely to research mortgages and buy investment funds online. Swedish eBusiness executives should further optimize tactics like designing sites with customers goals in mind, offering interactive help, and addressing application abandonment to increase researching and buying on their sites</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080603182</subfield>
      <subfield code="a">Productos financieros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080617400</subfield>
      <subfield code="a">Investigación de mercados</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080609542</subfield>
      <subfield code="a">Canales de distribución</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080547738</subfield>
      <subfield code="a">Internet</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080594589</subfield>
      <subfield code="a">Análisis comparativo</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080542559</subfield>
      <subfield code="a">Ventas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20080595296</subfield>
      <subfield code="a">Comercio electrónico</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080637811</subfield>
      <subfield code="a">Suecia</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20090041356</subfield>
      <subfield code="a">Hesse, Alexander</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080436582</subfield>
      <subfield code="a">Forrester</subfield>
    </datafield>
    <datafield tag="830" ind1=" " ind2="4">
      <subfield code="0">MAPA20080655792</subfield>
      <subfield code="a">For eBusiness & channel strategy professionals</subfield>
    </datafield>
  </record>
</collection>