Centro de Documentacion de Fundación MAPFRE - A CEOs guide to innovation in China

MAP20120004863

A CEOs guide to innovation in China / Gordon Orr and Erik Roth

Sumario: China is innovating -- Chinas innovation landscape -- Improving the patent process -- The business-to-consumer visibility gap -- Successes in business to business -- Advantage, multinationals? -- Four priorities for innovators in China : Deeply understanding Chinese customers; Retaining local talent; Instilling a culture of risk taking; Promoting collaboration

En: The McKinsey Quartely. - February 2012 ; 10 p

1. Innovación empresarial . 2. Estrategia empresarial . 3. Patentes . 4. Mercados emergentes . 5. China . I. Roth, Erik . II. McKinsey & Company . III. Título.