Centro de Documentacion de Fundación MAPFRE - Six essentials to Increase cross-selling and up-selling revenues for insurance services : contact center strategy guide

MAP20120011618

Six essentials to Increase cross-selling and up-selling revenues for insurance services : contact center strategy guide. — Daly City [etc.] : Genesys Telecommunications Laboratories, cop. 2006

Sumario: The Shift to Dynamic Cross-Selling -- The Six Essential Strategies to Increase Cross-Selling and Up-Selling Revenues -- Realizing the Benefits of Dynamic Cross-Selling and Up-Selling

1. Ventas de seguros . 2. Mercado de seguros . 3. Call centers . 4. Venta cruzada . 5. Estrategia empresarial . 6. Dinámica empresarial . 7. Márketing de la empresa de seguros . I. Genesys Telecommunications Laboratories .