Encyclopédie du marketing : techniques commerciales

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<title>Encyclopédie du marketing</title>
<subTitle>: techniques commerciales</subTitle>
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<namePart>Chevalier, Michel</namePart>
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<dateIssued encoding="marc">1976</dateIssued>
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<publisher>Editions Techniques</publisher>
<dateIssued>D.L. 1976</dateIssued>
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<tableOfContents displayLabel="Contents">Contiene: 0. Introduction générale -- 1. Comportement du consommateur -- 2. Etude de marché -- 3. Stratégie et politique du produit et des prix -- 4. Distribution -- 5. Publicité -- 6. Modèles quantitatifs et systèmes d'information en marketing</tableOfContents>
<note type="statement of responsibility">collection dirigée par Michel Chevalier... [et al.]</note>
<note>Legado J.J. Garrido i Comas</note>
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<topic>Marketing</topic>
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<topic>Enciclopedias</topic>
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<topic>Manuales</topic>
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<topic>Técnicas de venta</topic>
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<topic>Márketing de la empresa de seguros</topic>
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