Centro de Documentacion de Fundación MAPFRE

MAP20150021403

The Consumer conversation. — New York [etc] : IBM ExperienceOne : Econsultancy's Research, 2015

Sumario: Consumers today have more power. They engage with brands across multiple channels and demand more relevant experiences along their journey. Brands struggle to keep up with consumers' ever increasing expectations by focusing on personalizing the customer experience. However, we were curious. Are brands efforts to better engage with consumers achieving the desired results?

1. Marketing de la marca . 2. Gestión de la marca . 3. Comportamiento del consumidor . 4. Inversiones . 5. Experiencia del cliente . 6. Marketing de cliente . I. IBM ExperienceOne . II. Econsultancy¿s Research . III. Título.