Investing in demographics : identifying structural growth winners underpinned by demographic megatrends

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      <subfield code="a">Investing in demographics</subfield>
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      <subfield code="a">In this paper, we argue the equity market is less efficient at valuing companies benefiting from structural growth, which creates opportunities for long-term investors. We identify three demographic megatrends - population growth, the rise of the emerging market consumer, and the impact of ageing  which, in turn, support a number of structural growth themes that allow identifiable companies to benefit from strong and compounding cash returns over investible timescales</subfield>
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