Opportunity knocks : life insurance
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Tag | 1 | 2 | Valor |
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LDR | 00000cab a2200000 4500 | ||
001 | MAP20160026498 | ||
003 | MAP | ||
005 | 20160908152619.0 | ||
008 | 160906e20160601usa|||p |0|||b|eng d | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a341 | ||
100 | 1 | $0MAPA20160011142$aO'Mara, Matthew | |
245 | 1 | 0 | $aOpportunity knocks$b: life insurance $cMatthew O'Mara |
520 | $aThe impact of digital technologies on insurance products, customer expectations and distribution networks is rapidly driving change in the insurance industry. Determining a distribution strategy in an omnichannel world requires consideration of new alternatives along with traditional channels. Insurers need new insight into familiar challenges when deciding how sales teams will envolve, how processes will adapt and how key supporting technologies will be selected. The challenge is to cut through the noise and develop innovative strategies that integrate proven traditional distribution approaches with new customer demands and new technology. | ||
650 | 4 | $0MAPA20080586294$aMercado de seguros | |
650 | 4 | $0MAPA20080596606$aEvolución del seguro | |
650 | 4 | $0MAPA20080609542$aCanales de distribución | |
650 | 4 | $0MAPA20150006493$aMarketing de cliente | |
650 | 4 | $0MAPA20120023444$aSocial media | |
650 | 4 | $0MAPA20080586546$aNuevas tecnologías | |
650 | 4 | $0MAPA20120004689$aMulticanalidad | |
650 | 4 | $0MAPA20080575175$aComercialización | |
650 | 4 | $0MAPA20080570590$aSeguro de vida | |
773 | 0 | $wMAP20077100109$tBest's Review$dNew Jersey : A.M. Best Company, 1976-$x1527-5914$g01/06/2016 Volumen 117 Número 2 - junio 2016 , p. 46-48 |