MAP20170009771 Banham, Russ Peer Pressure : Is Peer-to-Peer Insurance a Fad or the Future? / Russ Banham Sumario: Among the hundreds of startups in the burgeoning field of insurtechtechnology innovations designed to improve the insurance industryare close to a dozen peer-to-peer (P2P) companies looking to compete directly with traditional insurance markets. While only one such company, Lemonade, is currently licensed to do business in the United Statesand only in New York stateother P2P insurance companies have sprung up around the world En: Risk Management Magazine. - New York : Risk and Insurance Management Society, 1982- = ISSN 0035-5593. - 01/03/2017 Volumen 64 Número 2 - marzo 2017 , p. 18-22 1. Insurtech . 2. Economía colaborativa . I. Título.