MAP20170030003 Are you ready for the insurance world of 2025? 1 p. Sumario: More insurers are recognising the importance of cognitive technology and are beginning to use it to improve their work, especially in the are of engagement with their policyholders. Mr Kenny Hay of IBM ASEAN shares the five fundamental questions insurers need to ask themselves before they embark on a cognitive journey En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/09/2017 Número 9 - septiembre 2017 , p. 34 1. Mercado de seguros . 2. Computación cognitiva .