Centro de Documentacion de Fundación MAPFRE - P&C insurance consumer portals need emerging technologies to drive deeper engagement

MAP20180030406

P&C insurance consumer portals need emerging technologies to drive deeper engagement / Sham Gill. — Stamford, CT : Gartner, 2018

12 p.

Sumario: Most P&C insurers' personal lines consumer portals currently lack the self-service capabilities needed to drive deeper engagement and competitive differentiation. CIOs will need to adopt new and emerging technologies to enable next-generation portals to support more complex interactions

1. Mercado de seguros . 2. Desarrollo tecnológico . 3. Portales de internet . 4. Comportamiento del consumidor . 5. Engagement . 6. Seguro de daños patrimoniales . 7. Estados Unidos . I. Gill, Sham . II. Gartner . III. Título.