Making innovation work : how to manage it, measure it, and profit from it : update edition

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<rdf:Description>
<dc:creator>Davila, Tony</dc:creator>
<dc:creator>Epstein, Marc J.</dc:creator>
<dc:creator>Shelton, Robert D.</dc:creator>
<dc:date>2013</dc:date>
<dc:description xml:lang="es">Fondo donado por D. Antonio Huertas</dc:description>
<dc:description xml:lang="es">Sumario: Much that is held as common wisdom regarding how successful innovation is managed is wrong. It seems that somewhere along the line, the correct set of rules of innovation have been misplaced, distored, or simply misinterpreted. This is not to say that organizations are not innovative - obviously many are. But how and why these companies are innovative is very different than many managers think.
This book challenges the prevalent misconceptions about innovation, and lays out the tools and processes necessary for an organization to harness and execute innovation</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/167653.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Pearson Education</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Innovación</dc:subject>
<dc:subject xml:lang="es">Innovación empresarial</dc:subject>
<dc:subject xml:lang="es">Gestión de empresas</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Cultura organizativa</dc:subject>
<dc:subject xml:lang="es">Éxito empresarial</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Making innovation work : how to manage it, measure it, and profit from it : update edition</dc:title>
<dc:format xml:lang="es">348 p. ; 24 cm</dc:format>
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