Centro de Documentacion de Fundación MAPFRE

Publicación: NewYork [etc.] : Interbrand, 2019Descripción física: 21 p.Notas: Iconic movesSumario: Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; How much is a brand worth?' and How can we track and improve its performance over time?' Aiming to answer questions of this kind, we built the world's first accredited brand valuation methodology. Materia / lugar / evento: Brands Marcas Modelos de negocio Derecho de marcas Marketing Otros autores: Interbrand
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