Key digital wealth managers
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<subfield code="a">Digital wealth managers, also called robo-advisors, emerged after the 2008 financial crisis as fintechs aimed to simplify and democratize wealth management services with technology-first solutions. Insider Intelligence defines wealth management as encompassing investment management, but not savings or personal finance management for current accounts. Digital wealth management platforms therefore primarily provide consumers with financial advice and automated investment management via an online interface. Instead of relying on humans to build and rebalance portfolios and carry out necessary trades, digital wealth managers use technology such as AI algorithms and machine learning to manage users' assets. And while fintechs were at the forefront of the robo-advisor industry, incumbents have also entered the space with their own digital wealth management offerings, though some of these players still have a way to go before they can truly compete with fintechs' services.</subfield>
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