The New consumer conversation in an era of uncertainty
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| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20200038665 | ||
| 003 | MAP | ||
| 005 | 20220911211058.0 | ||
| 008 | 190329e20201101usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
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| 245 | 1 | 4 | $aThe New consumer conversation in an era of uncertainty$cKaren Lellouche...[Et al.] |
| 260 | $aBoston$bThe Boston Consulting Group$c2020 | ||
| 300 | $a8 p. | ||
| 520 | $aEarlier this year, several leading clothing brands saw an unusual spike in sales of topsbut no corresponding increase in sales of skirts or pants. The reason: amid the coronavirus pandemic, customers were adapting their work wardrobes from office attire to appearances on Zoom and other videoconferencing platforms. This anecdote is just one illustration of a market-changing trend that has been accelerating for several years, beginning well before the pandemic: consumer preferences have been evolving rapidlyalmost continuouslyand have become increasingly volatile, mutable, and uncertain. And they have outpaced companies' traditional abilities to track, anticipate, and respond to trends. | ||
| 650 | 4 | $0MAPA20110017224$aConsumidores | |
| 650 | 4 | $0MAPA20120019492$aTendencias | |
| 650 | 4 | $0MAPA20080611200$aInteligencia artificial | |
| 650 | 4 | $0MAPA20080578848$aAnálisis de datos | |
| 650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
| 700 | 1 | $0MAPA20200023791$aLellouche, Karen | |
| 710 | 2 | $0MAPA20100029008$aThe Boston Consulting Group |