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Mind the gap : why European retail investors don't get what they want. A summary of our market research in 14 EU countries

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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
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1001 ‎$0‎MAPA20250006294‎$a‎Koch, Nicola
24510‎$a‎Mind the gap‎$b‎: why European retail investors don't get what they want. A summary of our market research in 14 EU countries‎$c‎Nicola Koch, Ana Rivera, David Cooke
260  ‎$a‎Paris‎$b‎Sustainable Finance Observatory‎$c‎2025
5050 ‎$a‎1. What retail investors in Europe want -- 2.1. Financial and sustainability-related objectives -- 2.2. Value-oriented investors -- 2.3. Impact-oriented investors -- 3. Do EU retail investors walk their talk? -- 3.1. A widespread attitude behavior gap -- 3.2. Major blockers: literacy, information costs and distrust -- 4. What retail investors in Europe get -- 4.1. Poor level of regulatory compliance -- 4.2. Improved but still deficient knowledge of sustainable finance -- 4.3. Structural failure to serve impact-oriented investors -- 5. Policy recommendations -- Annex 1 Country-specific results -- Annex 2 Metadata
520  ‎$a‎The report analyzes whether EU regulatory reforms (SFDR, MiFID II, IDD) have succeeded in aligning retail investor demand for sustainable investments with product supply and advisory practices. Based on extensive surveys and mystery shopping across 14 Member States, the study finds that while 74% of retail investors express sustainability-related objectivessuch as value alignment or real-world impactonly about 19% hold sustainable products, revealing a persistent attitudebehavior gap. Key barriers include low sustainable finance literacy, high information costs, and distrust in product credibility, compounded by deficient advisory processes and widespread greenwashing risks. Impact-oriented investors, who represent 51% of the market, are particularly underserved, as regulatory definitions fail to capture investor impact, leaving impact-generating products at less than 1.3% market share. The report calls for urgent policy action: revising SFDR product categorization to reflect investor objectives, adapting MiFID II definitions, strengthening advisor competence, enforcing compliance, and launching public education initiatives to close the gap and mobilize household savings toward the EU's climate goals
650 4‎$0‎MAPA20080602741‎$a‎Normativa comunitaria
650 4‎$0‎MAPA20210004841‎$a‎Reglamento SFDR
650 4‎$0‎MAPA20190013543‎$a‎Directiva MiFID II
650 4‎$0‎MAPA20080597269‎$a‎Inversiones privadas
650 4‎$0‎MAPA20080570736‎$a‎Sostenibilidad
650 4‎$0‎MAPA20130013572‎$a‎Comportamiento financiero
650 4‎$0‎MAPA20120021457‎$a‎Educación financiera
650 4‎$0‎MAPA20080550592‎$a‎Encuestas
651 1‎$0‎MAPA20080640255‎$a‎Unión Europea
7001 ‎$0‎MAPA20250006331‎$a‎Rivera Moreno, Ana
7001 ‎$0‎MAPA20250006287‎$a‎Cooke, David
7102 ‎$0‎MAPA20250006270‎$a‎Sustainable Finance Observatory
856  ‎$u‎https://sustainablefinanceobservatory.org/resource/mind-the-gap-why-european-retail-investors-dont-get-what-they-want/