Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación

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<title>Marketing de servicios</title>
<subTitle>: estrategias para turismo, finanzas, salud y comunicación</subTitle>
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<namePart>Cobra, Marcos</namePart>
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<namePart>Villamiza, Germán Alberto</namePart>
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<namePart>Narváez Rozo, Alberto</namePart>
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<publisher>McGraw-Hill Interamericana</publisher>
<dateIssued>imp. 2000</dateIssued>
<edition>2ª ed</edition>
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<abstract>Conceptos para comprender el área de servicios -- Administración de la demanda de servicios -- Estrategias de retención de clientes. Valor percibido, gerencia de expectativas y calidad -- Estrategias de precios, distribución y comunicación -- Modalidades de marketing de servicios</abstract>
<note type="statement of responsibility">Marcos Cobra ; trad. Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo</note>
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<topic>Marketing de servicios</topic>
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<topic>Planes de marketing</topic>
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<topic>Empresas</topic>
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<topic>Sector servicios</topic>
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<topic>Turismo</topic>
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<topic>Telecomunicaciones</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080554750">
<topic>Hospitales</topic>
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<topic>Segmentación de mercados</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Marketing financiero</topic>
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