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Notas: Sumario: Real-time marketing requires: replacing the broadcast mentality that has long dominated marketing with a willingness to give consumers access to the company and to view their actions and feedback as integral to developing or improving products; focusing on real-time customer satisfaction, providing the support, help, guidance, and information necessary to win customers'loyalty; being willing to learn how information technology is changing both customer behavior and marketing, and to think in new ways about the role of marketing within the organizationRegistros relacionados: En: Harvard business review. - Boston. - nº 4, July-August 1995 ; p. 87-95Materia / lugar / evento: Marketing de servicios Management Empresas Nuevas tecnologías Otros autores: Nalebuff, Barry J.
Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.112.1